Adman Rahul da Cunha fondly remembers his uncle, who passed into the ages on January 7.
Ad man Gerson da Cunha, a multi-faceted personality who was very passionate about civic activism in later years, died in Mumbai on Friday. He was 92.
'Gerson existed at the intersection of principle and conscience. 'One of our conversations turned to his return to India from Brazil. 'He spoke about the choices he made and the things he felt he had failed at. 'What emerged was how he always steadfastly stuck to his beliefs and was true to them and himself. 'The need to -- in Spike Lee's words -- Do The Right Thing.' Director Dev Benegal remembers Gerson da Cunha, 'friend, guide, light'.
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'If enough of us take up the issue with their elected representatives, politicians will get the message.'
Gerson da Cunha lists his favourite films from the recently concluded Cannes International Film Festival.
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